assorted observations and collected inspirations.

22nd December 2011

Photo with 15 notes

Love this chart and accompanying post:
"So they’re using social media to engage. And they’re talking about  brands. They just don’t want to have those conversations with the brand  itself."
(from Edward Boches)

Love this chart and accompanying post:

"So they’re using social media to engage. And they’re talking about brands. They just don’t want to have those conversations with the brand itself."

(from Edward Boches)

Tagged: brandssocialsharing

4th August 2011

Photo with 4 notes

People are always asking (in this industry) what the secret is to getting people to pass along what they make. Other than, “Make something good,” I don’t think there’s a magic formula, but this report from NYT makes a go at who shares and why. Summarized nicely on Poynter as well.

People are always asking (in this industry) what the secret is to getting people to pass along what they make. Other than, “Make something good,” I don’t think there’s a magic formula, but this report from NYT makes a go at who shares and why. Summarized nicely on Poynter as well.

Tagged: sharingviralsocialresearch

24th June 2011

Photo

"The world has experienced an explosion of openness. From individual 	artists opening their creations for input from others, to governments 	requiring publicly funded works be available to the public, both the spirit 	and practice of sharing is gaining momentum and producing results."
Above from the introduction to “The Power of Open”, a book collecting some of the results of the Creative Commons license. Of course, the book is free to download. (via Boing Boing)

"The world has experienced an explosion of openness. From individual artists opening their creations for input from others, to governments requiring publicly funded works be available to the public, both the spirit and practice of sharing is gaining momentum and producing results."

Above from the introduction to “The Power of Open”, a book collecting some of the results of the Creative Commons license. Of course, the book is free to download. (via Boing Boing)

Tagged: creativityopen sourcesharing

7th December 2010

Quote with 1 note

As a complement to Seth Godin’s ‘Why I Spread Your Idea’, The Social Times identifies 7 specific factors that motivate people to share content with their social networks:
— Laughter (or, according to Godin, ‘because it’s funny and laughing alone is no fun’)

— Inspiration (comparable to Godin’s ‘I spread your idea because I’m in awe of your art and the only way I can repay you is to share that art with others)

— Cuteness (not sure Godin said anything related to ‘cute’)

— Originality (’because your idea says something that I have trouble saying directly’)

— Shock (’because it’s fun to make another teen snicker about prurient stuff we’re not supposed to see’)

— Surprise (’because I feel smart alerting others to what I discovered)

— Nostalgia (Godin doesn’t pose a reason that directly speaks to nostalgia for a shared experience, so we’ll take the liberty of saying ‘I spread your idea because it reminds me that we’re connected – we shared an experience in the past)

— Trying to think of any others I’d add to this list — especially in terms of video content. Possibly educational/informative for things like TED talks, those great animated lectures, etc., but this is a pretty comprehensive list. (via PSFK/Social Times)

Tagged: sharingsocialcontentlist

3rd December 2010

Video

A handy and enjoyably animated look at macro trends for 2011. Other marketing/creative people, repress the gut reaction of, “Pfft, I knew all that already”, because chances are even if we do, we aren’t acting on most of this yet. Let’s catch up to the present before we start demanding better predictions about the future. (via JWT)

Tagged: trendsanimationsharingtechnologyretail

23rd November 2010

Photo

We use the ‘1-9-90’ rule (as in, percentages) a lot to draw a general picture of people who make stuff, people who share and talk about stuff, and mostly just consume stuff on the web. This project from Forrester does a better job of outlining different behaviors and will definitely come in handy.

We use the ‘1-9-90’ rule (as in, percentages) a lot to draw a general picture of people who make stuff, people who share and talk about stuff, and mostly just consume stuff on the web. This project from Forrester does a better job of outlining different behaviors and will definitely come in handy.

Tagged: onlinedigitalsharingcontentsocialbehavior

12th November 2010

Photo

Great Scott! Over 35 Hours of Video Uploaded Every Minute to YouTube
Though much of it is surely unwatchable garbage, the sheer amount is staggering. (via Youtube blog)

Great Scott! Over 35 Hours of Video Uploaded Every Minute to YouTube

Though much of it is surely unwatchable garbage, the sheer amount is staggering. (via Youtube blog)

Tagged: mediauser-generatedvideoonlinesharingyoutube

23rd September 2010

Quote

The Mesh is the new way of doing business.

Mesh businesses leverage data and social networks to enable people to share goods and services efficiently and conveniently—to gain superior access to what they need without the burdens or expense of ownership. There are already thousands of these businesses—in transportation, fashion, food, real estate, travel, finance, entertainment and many other categories—with more starting every day.The Mesh has emerged as the best new creative engine for getting more of what we want, exactly when we want it, at less cost to ourselves and the planet.

— Description from the hub for “meshing” businesses (and the book describing the trend), Meshing.it. Love the trend and the idea. Also very much behind the implications for urbanization over sprawl.

Tagged: meshingsocialenvironmentalcausessharingsmall business

7th September 2010

Photo

Uniqlo UK is running a promotion where users tweet about items they’re interested in, and the more tweets about an item, the greater the eventual discount for those who purchase. A smart, simple way for both buyers and sellers to get something out of the ubiquitous ‘share this with your friends!’ prompt. (via PSFK)

Uniqlo UK is running a promotion where users tweet about items they’re interested in, and the more tweets about an item, the greater the eventual discount for those who purchase. A smart, simple way for both buyers and sellers to get something out of the ubiquitous ‘share this with your friends!’ prompt. (via PSFK)

Tagged: uniqlosharingtwittersocialpromotion

29th August 2010

Link with 1 note

it's a sickness →

"We believe that no one is ever more interesting than when they talk about what they love.
to do your sickness justice is to own it. it is to prove how dedicated and enthralled you are with it. it is to geek out.”

Create or join groups who share your obsessions, and see who else shares your sickness. Like an online support group minus the shame.

Tagged: obsessionsharingcommunitysocial