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People are always asking (in this industry) what the secret is to getting people to pass along what they make. Other than, “Make something good,” I don’t think there’s a magic formula, but this report from NYT makes a go at who shares and why. Summarized nicely on Poynter as well.
15% of your users aren’t any good” and “10% of the population is mentally ill, you should do the opposite of what they suggest”.
…For a product like Red Bull researchers concluded “that no other product had ever performed so poorly in consumer testing; the look, taste, and mouth-feel were regarded as “disgusting” and the idea that it “stimulates mind and body” didn’t persuade anyone the taste was worth tolerating.”
And yet - because tests are not the same as the real world and, therefore, do not predict what will happen in it - by 2006 the company had sold more than 3 billion cans.
