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Spool is recounting the story of an unnamed large ecommerce retailer who had one of those forms that made you register before you could buy anything, and to remember your login and password before you could shop there again. Removing this form, and allowing the option of saving your details with a login and password at the end of the transaction, increased the retailer’s sales by $300,000,000 in the first year.
Gap between what companies think people want from them online & on social sites vs what they actually want. Very amusing the kool-aid that marketers drink, but I am curious: on NEITHER side of the page is anything related to being entertained or having fun. (via Influx Insights)
According to Dr. Lee China’s “angry youth,” or fenqing, present a challenging phenomenon to both China and the outside world. These young men and women often use the Internet and other channels of political discourse to publicly express their critical views.
Earlier this year Accenture released a report that found young Chinese (14-27 years old) spend an average of 34 hours each week using real-time communications and social media/networking tools. At 34 hours a week, that number is almost triple the average of the other 12 countries profiled in the report.
So who exactly are China’s “angry youth?” According to Kai-Fu Lee:
“So when we talk about angry youth, I think we’re talking about post-80’s, people born after 1980, that they had access to the internet, and that they often use it to vent their frustrations and that frustration often comes from either their patriotism or their desire to seek that which is righteous, fair, true and transparent.
They care about social issues. They’re concerned and they feel that they need to be outspoken to have their voices heard, and they often use the internet to gain knowledge and to have their voice heard.
…when we talk about angry youth, I really don’t want to think about this as a very negative term because I think if we think deeply about what angry youth are about, this is people who are young people who have access to information, who have a sense of social repsonsiblity, who have their sense of right and wrong—they are not always right—but they have a sense of right and wrong.
The popularity of social media is undeniable – three of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia) and the world now spends over 110 billion minutes on social networks and blog sites. This equates to 22 percent of all time online or one in every four and half minutes. For the first time ever, social network or blog sites are visited by three quarters of global consumers who go online, after the numbers of people visiting these sites increased by 24% over last year. The average visitor spends 66% more time on these sites than a year ago, almost 6 hours in April 2010 versus 3 hours, 31 minutes last year.
Online habits of women in the UK. Certainly not afraid of the internet. Wonder how much this changes for women just older than this sample?
Target’s free, indie-pop Christmas album. Featuring acts like Best Coast, Blackalicious, Crystal Antlers, Bishop Allen and Coconut Records?
I’m telling you, this big-box department store is out-hipping a lot of brands that are supposed to be cool, without going overboard and driving off the soccer moms. It’s a fine line they walk pretty well.
We use the ‘1-9-90’ rule (as in, percentages) a lot to draw a general picture of people who make stuff, people who share and talk about stuff, and mostly just consume stuff on the web. This project from Forrester does a better job of outlining different behaviors and will definitely come in handy.
Surfing the net at work for pleasure actually increases our concentration levels and helps make a more productive workforce, according to a new University of Melbourne study.
Dr Brent Coker, from the Department of Management and Marketing, says that workers who engage in ‘Workplace Internet Leisure Browsing’ (WILB) are more productive than those who don’t.
“People who do surf the Internet for fun at work - within a reasonable limit of less than 20% of their total time in the office - are more productive by about 9% than those who don’t,” he says.
Great Scott! Over 35 Hours of Video Uploaded Every Minute to YouTube
Though much of it is surely unwatchable garbage, the sheer amount is staggering. (via Youtube blog)
