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DC-based music duo Bluebrain release a “location-based album” called The National Mall, in which music tracks only activate as you pass through certain zones of the Mall itself.
I think this is fucking brilliant. Technology putting music in context to create something more meaningful and exclusive and personal. Wow.
via Killscreen, where you can also read an interview.
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This makes so much sense it’s ridiculous a student came up with it and a beer company hadn’t already done it. Idea: when you say, “I owe you a beer” to a friend, a simple FourSquare partnership makes it easy for him to collect next time he’s at a bar.
Check in on foursquare, doggie gets some food. I wish some people-snack brands would try this, who doesn’t like free treats? (via Metal Potential)
Compared to the number of people visiting these stores, the Location-based craze has surely not hit the big time yet. (via AdAge)
Adidas creates a football turf war with ‘Danger Makes Legend’. (via @contagiousmag)
Chromorama, a location-based game where swiping in and out of London tubes nets points for your team. Explore the city and win. Beautiful video as well. (via Coudal)
