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A reader lives a thousand lives. The man who never reads lives only one.
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Among the most interesting things about criticism are the possibilities to make the critique its own little work of art. This is the most successful I’ve seen in a while; a review of a game where you repeat things over and over, slightly differently each time, that reads like the game plays. Brilliant.
A program where you earn actual rewards by playing games, not just imaginary points. Sounds fun, right? Everybody wins? But this description (via JWT Insights) makes it sound a lot more sinister:
By rewarding players at these points with real-world prizes (e.g., lipstick samples from Sephora or bags of popchips), brands can align themselves with a pleasurable activity that legions of consumers are already doing daily. While gamers hate banner ads, they live for those moments when they finally break a previous high score or pass an almost-impossible-to-beat level. So rather than fight for the right spot on a mobile screen, Kiip aims to help brands position themselves at the right moment and associate their product or service with elated feelings.
“Associate their product with moments of elation?” How far are we from the feed pellet button here?
FINALLY… play video games while at the urinal, um, ‘hands free’. (via PSFK).
Chromorama, a location-based game where swiping in and out of London tubes nets points for your team. Explore the city and win. Beautiful video as well. (via Coudal)
A game, as Salen sees it, is really just a “designed experience,” in which a participant is motivated to achieve a goal while operating inside a prescribed system of boundaries and rules. In this way, school itself is one giant designed experience. It could be viewed, in fact, as the biggest and most important game any child will ever play.
Scion lets you play a driving game using a printable steering wheel. Futuristic! (via Adland)