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Love this chart and accompanying post:
“So they’re using social media to engage. And they’re talking about brands. They just don’t want to have those conversations with the brand itself.”
(from Edward Boches)
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Whenever I listen to music, I am not actually enjoying the aural experience. Instead, I am trying to figure out whether or not I endorse the product. At this point, I wouldn’t listen to a new Jay-Z and Kanye West album to just ‘lose myself’ in their art. I’m just prepping myself for a series of conversations and Facebook threads in which I look to deconstruct their product or justify its artistic merits and social relevance.
Gap between what companies think people want from them online & on social sites vs what they actually want. Very amusing the kool-aid that marketers drink, but I am curious: on NEITHER side of the page is anything related to being entertained or having fun. (via Influx Insights)
Why people ‘like’ brands on Facebook: they want free shit, quick info, or if you’re lucky, the social cache of saying they’re into your brand. But mostly the free stuff. (via Social Media Examiner)
