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This makes so much sense it’s ridiculous a student came up with it and a beer company hadn’t already done it. Idea: when you say, “I owe you a beer” to a friend, a simple FourSquare partnership makes it easy for him to collect next time he’s at a bar.
FINALLY… play video games while at the urinal, um, ‘hands free’. (via PSFK).
I love this for several reasons, the foremost being the whole philosophy of ‘we can change behavior through fun.’ (via Creativity)
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The Staff Recommends. An ad network run by book lovers, running ads on sites frequented by avid readers, featuring only titles that gain their seal of approval. This whole idea of ‘curated advertising’ (or as they call it, an ‘advertorial publication’), could be a big push for the future I reckon.
