assorted observations and collected inspirations.
Quote with 2 notes
Spool is recounting the story of an unnamed large ecommerce retailer who had one of those forms that made you register before you could buy anything, and to remember your login and password before you could shop there again. Removing this form, and allowing the option of saving your details with a login and password at the end of the transaction, increased the retailer’s sales by $300,000,000 in the first year.
— Yes, you read that right: 300 MILLION. A fun fact to keep in mind when designing anything, really: remove obstacles (however small), increase profit. (via Boing Boing)
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briancollapsing posted this
